In 1988 Hidehiko Yamane went on quest to import the best products from anywhere in the world. After much frustration, inspiration came when he stumbled across a 1950’s American loom, capable of weaving forty metres of “selvedge” denim a day.

With his skills as a tailor combined with the Japanese traditions of craftsmanship, Hidehiko developed the idea of producing exceptional jeans for connoisseurs like himself. He originally called the label Evis after the Buddhist God of prosperity, but this proved to be hopeful thinking.

The name change to Evisu did not help to bring success to the fashion brand. Production was a laborious process. Only twelve pairs of jeans were produced every day and the familiar seagull symbol was hand painted on each one.

Luckily for Hidehiko fashions in the Nineties were changing. The popularity of vintage jeans grew and so did the demand for the Evisu label.

In 1997 production had to be moved to Italy to cope with the increase in demand. But the Evisu jeans continued to be made using the Japanese denim, originally created on the 1950’s American loom.

The seagull logo had now become a symbol of quality and style. Evisu  could genuinely be considered the jean choice for the coinnoisseur, just as Hidehiko had a hoped.

Today the seagull trademark is one of the most recognisable worldwide fashion brands. The Evisu label continues to expand with additions including ‘Evisu Shoos’, ‘Evisu European Edition’ and ‘Kizzu’.

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Birdwatching is a wonderful pastime that can be enjoyed by all the family. It is low cost and gives you the opportunity to enjoy the great outdoors. If you enjoy watching wildlife programs on television, then why not go out into the countryside and experiencing the fascinating world of birds for yourself.

Here are ten tips to help you get started with birdwatching:

1.    Purchase a good field guide.

Don’t buy the encyclopedia of birds in hardback as you will need to carry the field guide with you. A pocket sized book that identifies all the main species and has good illustrations is ideal. When joining the RSPB (Royal Society for the Protection of Birds) you can receive an excellent field guide as a free gift.

2.    Wear camouflage clothing.

Wear clothing that match your environment. An orange jacket in a green field is not a good idea. Try to avoid materials that make a load rustling noise. When approaching your target make use of natural features such as trees and keep low.

3.    Get a good pair of binoculars.

Keep your binoculars around your neck as it is difficult to remove binoculars quickly from a case without disturbing a bird. Don’t allow them to swing from your hand as they can soon get damaged.

4.    Keep your eyes on the bird.

Don’t look down when you have spotted a bird. Keep looking at it and raise the binoculars to your eyes. It is easy to loose sight of your target if you look away, especially if the bird is in flight.

5.    Take a notebook with you.

Use the notebook to record the bird’s size, shape, colour and markings. Focus on the beak and tail shape. These notes can then be used to identify the bird in your field guide, after it has flown away.

6.    Learn to recognise bird calls and the tracks they leave in sand or mud.

You will probably hear the bird before seeing it so being able to recognise its call is a great help. Also the tracks the bird leaves in wet sand or mud will give you a good clue to its identity.

7.    Put a bird feeder up in your garden.

It will attract a wide variety of birds to your garden and is good for identification practice from the comfort of your armchair.

8.    Birdwatch early in the morning or at dusk.

These are the best times to watch birds. Some birds, such as starlings, gather in large numbers when returning home to roost. It is a spectacular display.

9.    Use a telescope for long range viewing

The enhanced magnification of a telescope is a great help if viewing birds at a long distance. You will need a tripod to keep the telescope steady. Again think lightweight when choosing your equipment. It may need to be carried a long way to your birdwatching location.

10.    Join the RSPB.

Members have access to over 100 nature reserves maintained by the RSPB. You will also receive a quarterly magazine packed full of advice and interesting features. Most importantly you will be helping the RSPB protect endangered birds and habitats for future generations to enjoy.

Whether searching for the rare Golden Eagle, watching Red Kite in Wales or enjoying the company of a Red Robin while doing the gardening, birdwatching is a very rewarding activity. So pick up your binoculars, grab a notebook and head out into the countryside. It’s a great day out and you never know what you might find.

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